Institution of Mechanical Engineers
As the leading professional body for mechanical engineers, the Institution of Mechanical Engineers is committed to promoting the engineering profession and inspiring the next generation of young engineers.
We worked with the Institution to brand and promote mechanical engineering careers to 14 – 16 year-olds studying at schools and colleges.
Our strategy focused on addressing the misconceptions about mechanical engineering among young people and those influencing them. We set out to educate and inform careers advisers and teachers, and give them the support they need to become powerful ambassadors for mechanical engineering.
We did this by positioning mechanical engineering as the true ‘creative industry’ – thriving on a diverse range of people with fresh ideas to make a fundamental difference to the way we live.
We created materials including a printed careers guide and website content for young people, and a mechanical engineering primer, posters and presentation for careers advisors and teachers. We also arranged an opportunity for the Institution to directly brief careers advisors on mechanical engineering and the new materials.