Kingspan Energy provides rooftop solar PV systems for large commercial buildings. Our brief was to make investment in solar PV a business priority, and promote Kingspan Energy as the provider of choice for solar PV solutions.
We worked with Kingspan Energy to shape a proposition to resonate with all of the relevant decision-makers; large-scale property owners, long-term occupiers, energy consultants and the government. This centred on building a compelling business case for rooftop solar PV investment – removing the financial barrier to its widespread adoption – and communicating this clearly to our target audience across multiple channels.
We created a whitepaper on the cost and energy-saving potential of Kingspan Energy’s solution, launched at an event attended by Amber Rudd MP, Minister for Energy, and journalists from the national, trade and local press. This report is now used as a benchmark in articles on the UK’s solar PV market.
Kingspan Energy has installed rooftop solar PV systems for some of the UK’s best-known businesses, including Sainsbury’s, Jaguar Land Rover and National Express. The company has set records for the largest rooftop solar PV systems in the UK and Ireland.