Roche

Our survey of 450 dermatologists across Europe revealed that over two thirds of patients delay seeking medical advice after first seeing the signs of skin cancer – and that this delay is needlessly costing thousands of lives each year.

To raise awareness of the mental health issues associated with skin cancer, we produced a short documentary to explore the phenomenon of patient denial and its implications for healthcare reform.

The film, funded by Roche and in association with Euromelanoma, features the moving story of how a Belgian patient overcame her fears to have her skin cancer successfully treated, with commentary from leading dermatologists and psychologists explaining the causes and effects of denial.

The film has been shown to government and healthcare professionals across Europe to promote a more holistic approach to patient care that combines physical treatment and psychological support.